Challenging sexism in football – Moretonville partners with #HerGameToo

It’s a sad fact that female spectators, parents, players, coaches and officials experience or have witnessed sexism within football.

In order to challenge this the #HerGameToo movement was founded in May 2021 by 12 passionate female football fans with the aim of fostering an ethos in football in which women and girls are welcomed and respected equally.

They surveyed nearly 400 female football fans and found 92% had seen sexist abuse online targeted at women, 58% had experienced sexist abuse whilst at a match, and 63% said they had experienced sexist abuse online because of football.

The aims of #HerGameToo are:- create awareness and educate on sexism in football- create regular content to champion women in the game (players, staff and fans)- create strong relationships with clubs, trusts and communities- have a presence at football stadiums to create a safer, more welcoming environment for women- continue to campaign against online abuse.

Incredibly in only 13 months #HerGameToo have formed partnerships with 150 clubs including Leeds United, Everton and MK Dons to name but a few.

Moretonville has decided to join this growing group of professional, amateur and grassroots clubs, to add our voice that sexism in our game is not acceptable.

We want Moretonville to be a safe space for anybody involved in grassroots football.

Lucy Ford, co-founder of #HerGameToo, said “We are delighted to partner up with Moretonville Juniors FC who are already doing some excellent work in encouraging women and girls to play and coach football. We look forward to working together to continue their great work.”

Look out for the posters, branding and further updates from the start of next season, and take a look at for more information.